Our Story

DOUGH° began with a simple belief: true indulgence is not about excess, but balance. Every flavour is shaped with intention and baked to just the right degree.

The right degree of everything.

小时候幸福很简单，

长大后简单很幸福。

As children, happiness was simple. As adults, simplicity becomes the harder thing to return to.

DOUGH° was not created to add more. It was created to focus on what truly matters.

After more than two decades in the corporate world – where scale, speed, and excess are often mistaken for progress – this began a deliberate shift. A move towards clarity, towards intention, towards what truly matters. Because most things are not lacking more. They are lacking the right degree.

At DOUGH°, we do not chase abundance, we pursue precision.

Not more ingredients but the right ones.
Not bigger portions but the right size.
Not louder flavours but the right balance.

Good to know

A few thoughtful answers.
Everything you need to know about freshness, ingredients, delivery and gifting.
How long do the cookies last for?

We value the quality of our cookies, ensuring the same texture and flavour with every bite. Our cookies last about two months after baking. The details of the expiry can be found on the container itself.

What are the ingredients used for each cookie? Do they contain gluten?
How long does it take to deliver the cookies after I order?
Can I request for special customisation?